So I don't know which version of the commercial it was. But, here's another perspective on them. I was talking to my mother last night, and she tells me "I just saw your phone on TV, it looks so cute!" I asked her about the creepy girl in the commercial and she said she didn't notice anything like that, just that "It's so small, right?"
Really, that's the demographic they're going after with the ads - people who know nothing about technology. My mother is a little older than that, but really I've been saying all along that they're going after more of the 'soccer mom' demographic and this is a good example of that.
And if you look at the advertising as a whole, while I'd have probably done it differently, just now is where it's starting to work anyway. I still think the first ad was a great way of rebuilding the brand. The 30 second commercials were a little iffy, but they were just a step along the way. It's almost as if the 30 second commercials were designed to throw the ideas out there as if almost a "What if" type thing. Then, they follow that up with the 15 second ads that show functionality directly and begin to answer the 'what if' questions, and it seems maybe there's finally starting to be some payoff to all of this.
While I personally prefer the new Bell ads, they're directed more towards the kinds of people like us who might already know about the Pre. We might not agree with it, but Palm has clearly had some sort of strategy all along with this.
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I only see the sprint commercials, never one of the Palm pre lady.
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